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International business case studies for the multicultural marketplace

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Published by Gulf Pub. Co. in Houston .
Written in English

Subjects:

  • International business enterprises -- Management -- Case studies.,
  • Industrial management -- Social aspects -- Case studies.,
  • Intercultural communication -- Case studies.

Book details:

Edition Notes

Includes bibliographical references and index.

StatementRobert T. Moran, David O. Braaten, and John E. Walsh, Jr., editors.
SeriesThe Managing cultural differences series
ContributionsMoran, Robert T., 1938-, Braaten, David O., Walsh, John Edward, 1927-
Classifications
LC ClassificationsHD62.4 .M665 1994
The Physical Object
Paginationxiv, 416 p. :
Number of Pages416
ID Numbers
Open LibraryOL1434023M
ISBN 10088415193X
LC Control Number93045859

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